In ethnographies, the researcher becomes a customer to learn more about customer needs and value drivers.

Name: In ethnographies, the researcher becomes a customer to learn more about customer needs and value drivers.
Brand: Quizplus
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Quizplus · Accepted Answer

In ethnographic research, the researcher immerses themselves in the customer's environment and observes their behavior to gain insights into their needs and values. This may involve becoming a customer themselves in order to fully understand the customer experience.

In Ethnographies, the Researcher Becomes a Customer to Learn More