While formal market research is useful, do not discount informal ways to listen to your customers.

Question

Quizplus · Accepted Answer

Informal ways to listen to customers, such as observing their behavior, gathering feedback from customer service interactions, or monitoring social media, can provide valuable insights that may not be captured through formal research methods, such as surveys or focus groups. Therefore, it is important not to discount these informal sources of customer feedback.

While Formal Market Research Is Useful, Do Not Discount Informal