A data collection method where the moderator engages one respondent in a conversation for at least 60 minutes is referred to as
A) a depth interview.
B) a focus group.
C) an online survey.
D) a telephone survey.
E) an in-store survey.

Question

Quizplus · Accepted Answer

The description given matches that of a depth interview, which is a one-on-one conversation between a moderator and a respondent that can last anywhere from 30 minutes to several hours. Therefore, choice A - a depth interview - is the best answer.

A Data Collection Method Where the Moderator Engages One Respondent