Question 1

If a researcher were trying to overcome the unwillingness of respondents to answer by considering the effort required of the respondents, what might he/she do to make the respondent more willing to respond? Develop an example question (showing the incorrect and correct way to best overcome the respondents unwillingness to answer)to clarify your response.

Accepted Answer

The answer of If a researcher were trying to overcome...

Question 2

Which of the following statements is true about difficult questions?

Accepted Answer

Difficult questions are strategically placed at the end of sections (basic information, identification, classification) to allow respondents to first engage with easier content, building confidence and ensuring a smoother flow of information before tackling more challenging questions. This approach is common in survey and test design to improve response rates and accuracy.

Question 3

Which statement is correct concerning the effect on subsequent questions?

Accepted Answer

All the statements are correct as they describe different aspects and strategies of structuring questions in surveys or interviews to minimize bias and improve the quality of the information gathered. The general-to-specific question order (A), the utility of the inverted funnel approach in certain contexts (B and C), are all recognized practices in designing questionnaires and conducting research.

Question 4

Discuss at least three things that the researcher who is developing a questionnaire can do to increase the willingness of the respondent to answer.

Accepted Answer

The answer of Discuss at least three things that the...

Question 5

Which of the following statements are true concerning questionnaire design for international marketing research?

Accepted Answer

All three statements are true. When conducting international marketing research, it may be necessary to use multiple methods for administering the questionnaire to accommodate for cultural and technological differences. It is also important to keep questions simple and direct to ensure accurate responses. Additionally, unstructured or open-ended questions should be used with caution in countries with high illiteracy rates, as respondents may struggle to answer them.

Question 6

________ are questions used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

Branching questions are used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given. Leading questions are designed to lead the respondent in a particular direction or to a particular answer, while opening questions are used to introduce the topic and multiple-choice questions give respondents options to choose from.

Question 7

What criteria should the researcher use when deciding whether to use a neutral alternative with dichotomous questions?

Accepted Answer

The answer of What criteria should the researcher use when...

Question 8

________ is a type of information obtained in a questionnaire that includes name, address, and phone number.

Accepted Answer

Identification information is used to identify the respondent and typically includes their name, address, and phone number. This information is necessary for follow-up and data analysis purposes.

Question 9

Experiments on mail questionnaires for census of population revealed what about questionnaire form and layout?

Accepted Answer

Experiments on mail questionnaires for census of population revealed that questions at the top of the page received more attention than those placed at the bottom. Instructions printed in red made little difference except that they made the questionnaire appear more complicated to the respondents. Therefore, both statements A and C are correct. The experiment did not reveal any information about sensitive information placed at the end of the questionnaire being answered more frequently.

Question 10

Observational forms should specify the who, what, and when of the behavior to be observed. The forms should also specify all of the items below except

Accepted Answer

The answer of Observational forms should specify the who, what,...

Question 11

According to the guidelines of the Professional Marketing Research Society of Canada, with the exception of ________, questionnaires that take more than ________ minutes to complete are generally considered "overly" long.

Accepted Answer

According to the guidelines, in-home personal interviews are the exception and can take longer than 30 minutes to complete. However, computer-assisted personal interviews should generally take no longer than 30 minutes to complete. Therefore, option C is the correct answer.

Question 12

What techniques can the researcher use when trying to overcome a respondent's inability to answer?

Accepted Answer

The answer of What techniques can the researcher use when...

Question 13

Which statement is not true about pretests?

Accepted Answer

It is not necessary to employ only experienced interviewers to conduct pretests. In fact, it may be more beneficial to use less experienced interviewers in order to identify potential problems that may arise when administering the questionnaire to respondents who are not as familiar with the survey topic.

Question 14

Which of the following practices should be avoided when reproducing the questionnaire?

Accepted Answer

Sideways formatting and splitting should be avoided as it can make it difficult for respondents to follow the flow of the questionnaire and can lead to errors in data collection. The other options are acceptable practices for reproducing questionnaires.

Question 15

What are the guidelines for the placement of branching questions?

Accepted Answer

The answer of What are the guidelines for the placement...

Question 16

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems. Discuss what the researcher expects to gain from pretesting the questionnaire.

Accepted Answer

The answer of Pretesting refers to the testing of the...

Question 17

________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems.

Accepted Answer

Pretesting, also known as pilot testing, involves administering the questionnaire to a small group of respondents to identify any problems with question wording, order, format, or instructions. Pretesting helps to ensure that the questionnaire is clear, interpretable, and produces reliable and valid data. The other options (funneling, telescoping, posttesting) are not related to the process of questionnaire testing.

Quiz 10: Questionnaire and Form Design