Question 1

Drawing on Arrington's explanations of autonomy-related constructs and moral justifications, is advertising the distribution of information or desire creation.Use Arrington's arguments and moral appeal to support your stance.

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Question 2

Think back to chapter two and the notions of corporate social responsibility, corporation obligations to numerous stakeholders, and ethical corporate cultures. How do these topics in chapter 2 consider consumer marketing and information disclosure.Discuss how each of these three concepts from chapter 2 relate to and would address the controversial nature of marketing and information disclosure.

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Question 3

Describe "puffery" as introduced by Robert Arrington in "Advertising and Behavior Control".

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Question 4

Explain Brenkert's position in "Marketing and the Vulnerable." Next, apply his arguments to the case study "Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines." What would Brenkert likely conclude about this case. Why. Do you agree or disagree with Brenkert. Why

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Question 5

David Holley highlights five information disclosure rules in "Information Disclosure in Sales". First, describe the obligations of the seller under each rule. Next, explain, according to Holley, which comes closest to satisfying ethical and practical concerns and why. Do you agree with Holley's conclusion here.Which rule do you expect sellers to apply when dealing with you.Finally, how are these rules contextual, that is, how might moral obligations change depending on the circumstance of the buyer- seller transaction

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Question 6

Denis Arnold describes the ethical issues surround direct to consumer pharmaceutical advertising. Explain his central argument, highlighted the differences between branded and non-branded advertising. Additionally, explain how the fact that prescription drugs and the pharmaceutical industry differs from most other consumer goods and market places largely explains the need to explore this separately from general advertising.

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Question 7

As describe by David Holley in "Information Disclosure in Sales", explain the modified minimal information rule.

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Question 8

As explained by Carl Elliott in "the Drug Pushers", explain the marketing practice of "detailing".

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Question 9

Apply Holley's arguments to the case study "Advice for Sale." What would Holley likely conclude about this case. Why

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Question 10

Describe Market Competence as outlined by Brenkert in "Marketing and the Vulnerable".

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Quiz 5: Marketing and the Disclosure of Information