Question 1

A traditional definition of _____ centers around the notion that it is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation.

Accepted Answer

Most traditional definitions of culture center around the notion that culture is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people, then transmitted from generation to generation.

Question 2

Which of the following is true regarding birthrates?

Accepted Answer

As countries move from agricultural to industrial to services economies, birthrates decline.

Question 3

The family, religion, schools, the media, government, and corporations are all illustrations of what are called:

Accepted Answer

The options listed in the question are all examples of social institutions, which are formal systems of norms, values, and patterns of behavior that organize social life in a particular society. Social institutions are important for maintaining social order and cultural continuity, and they play a significant role in shaping individual and collective behavior.

Question 4

Which of the following is the description of culture given by James Day Hodgson, former U.S. ambassador to Japan, which according to him are tough to get through, but effort and patience often lead to success?

Accepted Answer

James Day Hodgson, former U.S. ambassador to Japan, describes culture as a "thicket." This metaphor holds hope for struggling international marketers. According to the ambassador, thickets are tough to get through, but effort and patience often lead to successes.

Question 5

When marketers first introduced the PDA to the American consumer they performed the role of being a(n) _____ because the cultural impact of the product became widespread.

Accepted Answer

Marketers are constantly adjusting their efforts to cultural demands of the market, but they also are acting as agents of change whenever the product or idea being marketed is innovative.

Question 6

The process of adjusting to a new culture is known as:

Accepted Answer

Individuals learn culture from social institutions through socialization (growing up) and acculturation (adjusting to a new culture).

Question 7

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

Accepted Answer

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

Question 8

Cultures low in UAI take a more empirical approach to understanding and knowledge.

Accepted Answer

Those cultures low in UAI take a more empirical approach to understanding and knowledge, whereas those high in UAI seek absolute truth.

Question 9

With respect to a cultural fact, which of the following countries has the highest rate of consumption of chocolate?

Accepted Answer

According to a study by Mintel, United Kingdom has the highest rate of chocolate consumption per capita, with an average of 8.4 kg per person per year. France, Germany, United States, and Italy follow with 5.9 kg, 4.8 kg, 4.3 kg, and 3.7 kg respectively.

Question 10

Which of the following reflects prediction by experts, based on the growing popularity of smaller families worldwide?

Accepted Answer

Almost everywhere, smaller families are becoming favored. This cultural change now leads experts to predict that the planet's population will actually begin to decline after 2050 unless major breakthroughs in longevity intervene.

Question 11

According to Dutch management professor Geert Hofstede, culture is seen as:

Accepted Answer

Dutch management professor Geert Hofstede refers to culture as the "software of the mind" and argues that it provides a guide for humans on how to think and behave.

Question 12

Which of the following is not a way individuals learn culture?

Accepted Answer

Individuals learn culture from social institutions through socialization (growing up) and acculturation (adjusting to a new culture). Individuals also absorb culture through role modeling, or imitation of their peers. People make decisions about consumption and production through application of their cultural-based knowledge.

Question 13

The idea suggested by linguistic distance, as a factor in determining differences in values, is that crossing "thinner" differences increases transaction costs.

Accepted Answer

Linguistic distance has been shown to be an important factor in determining differences in values across countries and the amount of trade between countries. The idea is that crossing "wider" language differences increases transaction costs.

Question 14

According to Dutch management professor Geert Hofstede, culture is seen as a:

Accepted Answer

Dutch management professor Geert Hofstede refers to culture as the "software of the mind" and argues that it provides a guide for humans on how to think and behave; it is a problem-solving tool.

Question 15

The sum total of knowledge, beliefs, art, morals, law, customs, and any other capabilities and habits acquired by humans as members of society is called:

Accepted Answer

Culture is the human-made part of human environment-the sum total of knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society.

Question 16

Mervin is excited about his new home in the Philippines. Even though he was born in Los Angeles, Mervin has been given the opportunity to learn about a new culture, form new friends, and capitalize on opportunities than were not available in his previous home or workplace. Mervin will go through what is called a _____ as he adjusts to living in Manila.

Accepted Answer

Individuals learn culture from social institutions through socialization (growing up) and acculturation (adjusting to a new culture). Individuals also absorb culture through role modeling, or imitation of their peers.

Question 17

As Mike Jones has grown up, he has learned a great about his culture from his schools, church, mass media, and family. This learning is called:

Accepted Answer

Individuals learn culture from social institutions through socialization (growing up) and acculturation (adjusting to a new culture). Individuals also absorb culture through role modeling, or imitation of their peers.

Question 18

The "marketplace" is the metaphor attached to the Chinese culture.

Accepted Answer

The "marketplace" is not a specific metaphor attached to Chinese culture. Instead, Chinese culture often uses metaphors like "the dragon" or "the Great Wall" to symbolize strength and resilience.

Question 19

Which of the following best summarizes Professor Jared Diamond's contribution regarding the influence of geography on history and cultural values?

Accepted Answer

Jared Diamond, a professor of physiology, tells us that historically, innovations spread faster east to west than north to south.

Question 20

Rituals let people know what to expect.

Accepted Answer

Rituals are important. They coordinate everyday interactions and special occasions. They let people know what to expect.

Quiz 4: Cultural Dynamics in Assessing Global Markets

A traditional definition of _____ centers around the notion that it is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation.

Which of the following is true regarding birthrates?

The family, religion, schools, the media, government, and corporations are all illustrations of what are called:

Which of the following is the description of culture given by James Day Hodgson, former U.S. ambassador to Japan, which according to him are tough to get through, but effort and patience often lead to success?

When marketers first introduced the PDA to the American consumer they performed the role of being a(n) _____ because the cultural impact of the product became widespread.

The process of adjusting to a new culture is known as:

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

Cultures low in UAI take a more empirical approach to understanding and knowledge.

With respect to a cultural fact, which of the following countries has the highest rate of consumption of chocolate?

Which of the following reflects prediction by experts, based on the growing popularity of smaller families worldwide?

According to Dutch management professor Geert Hofstede, culture is seen as:

Which of the following is not a way individuals learn culture?

The idea suggested by linguistic distance, as a factor in determining differences in values, is that crossing "thinner" differences increases transaction costs.

According to Dutch management professor Geert Hofstede, culture is seen as a:

The sum total of knowledge, beliefs, art, morals, law, customs, and any other capabilities and habits acquired by humans as members of society is called:

As Mike Jones has grown up, he has learned a great about his culture from his schools, church, mass media, and family. This learning is called:

The "marketplace" is the metaphor attached to the Chinese culture.

Which of the following best summarizes Professor Jared Diamond's contribution regarding the influence of geography on history and cultural values?

Rituals let people know what to expect.