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Your Buyer Has Just Said, "Your Machines Break Down More

Question 70

Multiple Choice

Your buyer has just said, "Your machines break down more often than most of your major competitors' machines." You decide to reply using the indirect denial method to handle this objection. Which of the following statements is the best example of this method?


A) "That's true.However, they are 30% less expensive.So they're still a better deal for you."
B) "That simply is not true.Studies show that our machines break down no more often then our major competitors."
C) "That may have been true at one time.In fact, before we introduced our new quality control management system that statement would have been right on target.However, things have changed."
D) "I can see how you feel that way, others felt the same way, but they found that our machines don't break down as often."
E) "You know, I think everyone should be as concerned about quality as you are."

Correct Answer:

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