Which of the following statements about prospecting is true?
A)Cold calling requires a lot of preparation.
B)Not all leads will be prospects.
C)It is unethical to use friends or relatives as a source for leads.
D)Personal observation is not a way to find qualified leads.
E)To be effective, a center of influence must also be one of your best customers.

Question

Quizplus · Accepted Answer

Not every lead that is found will be a prospect. It is important to qualify leads to ensure that they have the potential to become customers. Cold calling, using personal observation, and leveraging center of influence are ways to find and qualify leads, but using friends or relatives as a source for leads can be viewed as unethical and may damage personal relationships.

Which of the Following Statements About Prospecting Is True