Question 1

Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?

Accepted Answer

Netflix uses personalization to create unique recommendations for each customer and this is an example of personalization.

Question 2

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online?

Accepted Answer

This is the definition of disintermediation.

Question 3

What occurs when a business sells directly to the customer online and cuts out the middle man?

Accepted Answer

This is the definition of disintermediation.

Question 4

Which of the following would not be considered an advantage of ebusiness?

Accepted Answer

Ebusiness advantages include 1) expanding global reach, 2) opening new markets, 3) reducing costs, 4) improving operations, 5) improving effectiveness.

Question 5

M&M's offers people the opportunity to order the candy in special colors or with customized sayings.How would you classify M&M's ebusiness strategy?

Accepted Answer

M&M's offers people the opportunity to order M&M's in special colors or with customized sayings, which is an example of mass customization.

Question 6

What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?

Accepted Answer

This is the definition of intermediaries.

Question 7

What is the ability of an organization to tailor its products or services to the customers' specifications?

Accepted Answer

This is the definition of mass customization.

Question 8

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

Accepted Answer

Nike's customized shoes are an example of mass customization.

Question 9

Both individuals and organizations have embraced ebusiness to do which of the following?

Accepted Answer

Both individuals and organizations have embraced ebusiness to enhance productivity, maximize convenience, and improve communications.

Question 10

What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?

Accepted Answer

This is the definition of reintermediation.

Question 11

A company can reduce its costs using ebusiness to change its business processes.All of the following represent examples of a company reducing its costs through ebusiness except ________.

Accepted Answer

These are some examples that demonstrate how a company can reduce costs by changing some of their business processes and utilizing ebusiness: 1) air travel reservations done online instead of over the phone, 2) the online ordering process of a product.Researching cost savings online does not help the company, it only helps the customer.Going to the store and purchasing the product does not take advantage of ebusiness.

Question 12

What measures the number of people a firm can communicate with all over the world?

Accepted Answer

Information reach measures the number of people a firm can communicate with all over the world.

Question 13

What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?

Accepted Answer

This is the definition of cybermediation.

Question 14

When evaluating the business value of disintermediation the more ________ that is/are cut from the distribution chain, the lower the product price.

Accepted Answer

When evaluating the business value of disintermediation the more intermediaries that are cut from the distribution chain, the lower the product price.

Question 15

What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?

Accepted Answer

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Question 16

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's ebusiness strategy?

Accepted Answer

Amazon uses personalization to create unique recommendations for each customer and this is an example of personalization.

Question 17

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

Accepted Answer