What do we call the nonpersonal, paid communication a company places to influence consumer purchases?
A) publicity
B) sponsorship
C) advergaming
D) advertising

Question

Quizplus · Accepted Answer

Advertising refers to the nonpersonal, paid communication that a company places to influence consumer purchases. Publicity refers to the unpaid communication through media coverage, while sponsorship refers to the company's support for an event or organization. Advergaming is a type of advertising that integrates brand messages into video games.

What Do We Call the Nonpersonal, Paid Communication a Company