Which of the following could a company use to obtain primary data?
A) focus groups, mall interviews, and online surveys
B) editorials in newspapers and rankings by consumer magazines
C) publications by Statistics Canada, surveys published by charitable organizations, and research papers written by university professors
D) articles in newspapers, magazines, and professional journals

Question

Quizplus · Accepted Answer

The company can use focus groups, mall interviews, and online surveys to obtain primary data. These methods involve collecting data directly from individuals and can help the company gain insights into consumer preferences and behavior. The other options involve obtaining data from secondary sources such as publications, which may not be as specific or relevant to the company's research needs.

Which of the Following Could a Company Use to Obtain