Primary data is the first type of data marketers obtain. They turn to secondary data only if the primary data alone is not sufficient.

Question

Quizplus · Accepted Answer

Primary data and secondary data both play important roles in marketing research. Primary data is collected directly by the researcher through methods such as surveys, interviews, or observations. Secondary data, on the other hand, is data collected by someone else (e.g. government agencies, other companies) and made available for researchers to use. Marketers will often use both primary and secondary data in their research, as each type of data has its strengths and weaknesses.

Primary Data Is the First Type of Data Marketers Obtain