The product strategy a firm develops would include not only the physical product or specific service the firm offers but also its brand name, packaging, and customer service.

Question

Quizplus · Accepted Answer

The product strategy of a firm includes various aspects such as the physical product or service, brand name, packaging, and customer service. These elements play a crucial role in shaping the overall perception of the product or service in the minds of the target customers. Therefore, it is important for a firm to carefully develop and implement its product strategy to stay ahead of the competition and meet the evolving needs of its customers.

The Product Strategy a Firm Develops Would Include Not Only