To be effective as a source of prospects,junk mailing needs to be:
A)Targeted only to qualified prospects.
B)Sent to large numbers of addresses.
C)Controlled by the government.
D)All of the choices are correct.

Question

Quizplus · Accepted Answer

Junk mailing, often referred to as direct mail marketing, is typically sent to large numbers of addresses to increase the likelihood of reaching potential prospects.

To Be Effective as a Source of Prospects,junk Mailing Needs