Which of the following is NOT one of the participants in a buying center?
A)Users
B)Initiators
C)Gatekeepers
D)Decoders

Question

Quizplus · Accepted Answer

The participants in a buying center typically include users, initiators, influencers, deciders, and buyers. Gatekeepers are also often considered participants in the buying center, as they control the flow of information and access to decision-makers. Decoders, however, are not typically considered as participants in the buying center.

Which of the Following Is NOT One of the Participants