The law of effect is profoundly important because it presents the basic idea that
A)embedded marketing makes people resistant to habituation.
B)contingency is less relevant for operant conditioning than classical conditioning.
C)the consequences of a behavior influence the likelihood of that behavior's recurrence.
D)habituation of a behavior results in immunity to classical conditioning.

Question

Quizplus · Accepted Answer

The law of effect states that the consequences of a behavior will influence the likelihood of that behavior's recurrence. This is a fundamental principle of operant conditioning, which emphasizes the importance of reinforcement in shaping behavior. Option A is incorrect because embedded marketing has nothing to do with the law of effect. Option B is incorrect because contingency is essential for both types of conditioning. Option D is incorrect because habituation does not result in immunity to classical conditioning; rather, it can make a behavior less responsive to a stimulus over time.

The Law of Effect Is Profoundly Important Because It Presents