Kyle wants to buy a new watch.While making the decision to buy the watch,he purchases the brand of watch that his favorite actor wore in a movie.In this scenario,in the context of classical conditioning,the movie that Kyle watched promoted the brand of watch using
A)embedded marketing.
B)avoidance learning.
C)negative reinforcement.
D)brand equity.

Question

Quizplus · Accepted Answer

Embedded marketing is when a product or brand is subtly promoted within entertainment media, such as movies or TV shows. In this scenario, the brand of watch that Kyle's favorite actor wore in a movie was promoted through embedded marketing, which influenced Kyle's decision to buy the same brand of watch.

Kyle Wants to Buy a New Watch