Which of the following is most likely to be due to the mere exposure effect?
A) Museum visitors have especially favorable attitudes toward paintings that they view at the end of their visit.
B) The public immediately prefers a company's new logo to the existing logo.
C) Radio listeners like a song the station plays multiple times more than they like a song the station plays only once or twice.
D) Students memorize humorous poems faster than dramatic poems.

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the phenomenon where repeated exposure to a stimulus leads to a more positive attitude or preference towards that stimulus. In this case, the radio listeners are exposed to the song multiple times, leading to a greater liking for it. Options A and D do not necessarily involve exposure and option B could be due to factors other than mere exposure (such as an improved design or better marketing).

Which of the Following Is Most Likely to Be Due