The mere exposure effect can be explained in part by
A) reciprocity.
B) operant learning.
C) equity.
D) classical conditioning.

Question

Quizplus · Accepted Answer

The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things simply because they are familiar with them. This can be explained by classical conditioning, where repeated exposure to a stimulus (such as a product, brand, or person) leads to a positive emotional response through association, even if the stimulus itself is neutral or non-threatening.

The Mere Exposure Effect Can Be Explained in Part by