The practice of following consumer needs and trends through social media accounts is known as ______.
A)interactive listening
B)empathic listening
C)factual listening
D)social listening

Question

Quizplus · Accepted Answer

The practice of following consumer needs and trends through social media accounts is commonly referred to as social listening. This involves tracking and analyzing social media conversations and mentions to understand consumer sentiment and gain insights that can inform business decisions. Options A, B, and C are not commonly used terms in marketing and social media research.

The Practice of Following Consumer Needs and Trends Through Social