Which of the following is an incorrect approach to administering a concept test?
A) The concept statement shouldn't exceed one page.
B) After the concept statement is developed, it should be shown to at least 10 people.
C) The best candidates to distribute a concept statement to are family and friends.
D) If time permits, a concept statement should be used in a iterative manner and distributed to several groups of people.
E) A short survey should be attached to the concept statement to solicit feedback.

Question

Quizplus · Accepted Answer

Family and friends are not necessarily representative of the target market or audience for the concept being tested. It is important to select participants who are representative of the target market or audience for the most accurate feedback.

Which of the Following Is an Incorrect Approach to Administering