
The What Went Wrong feature in Chapter 3 is titled "eBay Drop-Off Stores: How Feasible Were They? What was it about the potential feasibility of eBay Drop-Off stores that worried skeptics from the beginning?
A) That the stores would not have enough "quality" merchandise to sell on eBay and that the variety of items the stores would be asked to sell would be too broad.
B) That consumers were losing interest in eBay and that the stores would not have enough "quality" merchandise to sell on eBay.
C) That eBay was attracting too many competitors and that consumers were becoming increasing Internet savvy making it easier for them to sell items online auctions themselves rather than relying on an intermediary like an eBay Drop Off store.
D) That the variety of items the stores would be asked to sell would be too broad and that consumers were losing interest in online auctions.
E) That consumers were losing interest in online auctions and that eBay was declining in terms of its popularity.
Correct Answer:
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