Tahoe Trips & Trails, a company mentioned in Chapter 1, leads multiday outdoor adventure trips for private groups and corporate clients to Lake Tahoe, Yosemite, Death Valley, and similar locations. The company was started by Hanna Sullivan, an individual that gave up a prestigious job with a private investment company because Tahoe Trips & Trails better accommodates her personal lifestyle. Tahoe Trips & Trails is an example of a ________ firm.
A) entrepreneurial
B) salary-substitute
C) standard-of-living
D) statutory
E) lifestyle

Question

Quizplus · Accepted Answer

Tahoe Trips & Trails was started by Hanna Sullivan because it better accommodates her personal lifestyle. This makes it an example of a lifestyle firm, which is a type of entrepreneurial firm that is created to fulfill the personal goals and aspirations of the founder, as opposed to solely focusing on financial or growth objectives.

Tahoe Trips & Trails, a Company Mentioned in Chapter 1