Starbucks is a firm that is proactive, innovative and risk-taking. From this description, we can most accurately conclude that Starbucks has a high level of:
A) inventive zeal
B) innovative intensity
C) entrepreneurial intensity
D) creative intensity
E) general zeal

Question

Quizplus · Accepted Answer

The description of Starbucks being proactive, innovative, and risk-taking, all point towards the fact that the company has a high level of entrepreneurial intensity. This means that the company has a strong willingness to take risks and innovate, which is a key trait of successful entrepreneurs.

Starbucks Is a Firm That Is Proactive, Innovative and Risk-Taking