Question 1

Ramona is a food enthusiast and an avid blogger. She often travels to different parts of the country to discover exotic foods and writes about them in her food blog. She also loves to share her discoveries with other food enthusiasts. What is Ramona's blog an example of?

Accepted Answer

Ramona's blog is an example of a noncorporate blog because it is a personal blog where she shares her experiences and discoveries about food, rather than being affiliated with a corporation or business.

Question 2

A movie studio wants to give fans a sneak peek of the trailer for an upcoming film. Which of the following would be the best platform for the studio to use?

Accepted Answer

YouTube is the best platform for video content, including movie trailers. It has a large audience, easy sharing options, and allows for embedding on other websites. Picasa and Photobucket are image hosting platforms, while Imgur is primarily used for sharing images and memes.

Question 3

Anu is a frequent Foursquare user; she enjoys earning badges and special statuses. What are these rewards based on?

Accepted Answer

Foursquare rewards are based on the number of visits a user makes to specific locations. The more check-ins a user has at a certain location, the higher the chance of earning badges and special statuses.

Question 4

What are YouTube, Flickr, and Snapchat all examples of?

Accepted Answer

YouTube, Flickr, and Snapchat all allow users to share media such as videos, photos, and stories with others, making them examples of media sharing sites.

Question 5

Of the following, who is most likely to be a LinkedIn user?

Accepted Answer

LinkedIn is a social media platform geared towards professionals and job-seekers. Sharika, who is starting her own legal practice, is most likely to be a LinkedIn user for networking and growing her business connections.

Question 6

What can much of the growth in social news sites be attributed to?

Accepted Answer

Much of the growth in social news sites can be attributed to the ability to post and connect with other like users. This has created a sense of community and engagement that draws in more users and increases activity on the site. While new technology tools such as iPads and smartphones have made it easier to access these sites, they are not the main driver of growth. The proliferation of other websites such as Flickr and Reddit may have some impact on the competition for users' attention, but it is not the primary cause of growth in social news sites.

Question 7

What allows users to decide which content is promoted on a given website by voting that content up or down?

Accepted Answer

Social news sites allow users to submit and vote on news stories, which determines which content is promoted to the front page of the website. Examples include Reddit and Digg.

Question 8

How do social bookmarking sites such as Delicious and StumbleUpon differ from social news sites such as Reddit and Digg?

Accepted Answer

Social bookmarking sites like Delicious and StumbleUpon are focused on allowing users to save and share links they find interesting, while social news sites like Reddit and Digg are more focused on allowing users to share and vote on news stories and other content. Additionally, social news sites often have more stringent rules and editorial processes for submitting and sharing content. The other options (B, C, and D) do not accurately describe the differences between these types of social media platforms.

Question 9

Noah is a budding photographer who is proud of his work. He wants to share his photos with others online. Which of the following is Noah most likely to use to share his photos?

Accepted Answer

Instagram is a social media platform that is specifically designed for sharing photos and videos. It is a popular choice among photographers, artists, and other creatives who want to showcase their work to a wider audience. Noah is most likely to use Instagram to share his photos.

Question 10

Which of the following is the best description of a podcast?

Accepted Answer

A podcast is a digital audio file made available on the internet for downloading to a computer or mobile device. It is often compared to a radio show, but distributed through various means and not linked to a scheduled time slot.

Question 11

Which of the following best describes location-based social networking sites?

Accepted Answer

Location-based social networking sites combine the fun of social networking with the utility of location-based GPS technology, allowing users to connect with others based on their physical location. Examples of these sites include Foursquare and Yelp.

Question 12

Which of the following can review websites such as Yelp NOT do?

Accepted Answer

Yelp does not allow business owners to set their pages to block negative reviews. This would go against the platform's goal of providing honest and unbiased reviews of businesses.

Answer: B 
 Yelp does not allow business owners to edit their organizations' pages. This is to ensure the integrity of the reviews and prevent businesses from manipulating their ratings.

Answer: C 
 Yelp allows business owners to read about what others think about particular businesses. This is the main function of the platform, to provide a space for customers to share their experiences and opinions about businesses.

Answer: None 
 Yelp allows business owners to respond directly to customers who have written reviews. This feature is available to all business owners on Yelp.

Question 13

Which of the following games is probably the most appropriate for marketing and advertising?

Accepted Answer

Texas Hold'em Poker is a popular and well-known game that is often associated with gambling and betting, making it highly marketable. Its wide appeal across various age groups and demographics also makes it a good choice for advertising.

Question 14

100 Miles is a community website where users can share their travel-related videos with other users. They can also like the videos shared by other users. The visibility of a video depends on the number of "likes" it gets. In the given scenario, what kind of site is 100 Miles?

Accepted Answer

100 Miles is a social news site because it allows users to share content (travel-related videos) and the visibility of the content is influenced by user interactions (likes), similar to how social news sites operate.

Question 15

What is the largest social network for gaming by far?

Accepted Answer

Facebook is currently the largest social network for gaming with over 700 million gamers on the platform. This is due to the wide variety of games available on Facebook and its ability to connect users with their friends who also play games. Twitter and LinkedIn are not primarily focused on gaming, while MySpace has significantly declined in popularity over the years.

Question 16

Which of the following best describes location-based social networking sites?

Accepted Answer

Location-based social networking sites combine the fun of social networking with the utility of location-based GPS technology.

Question 17

Danny is a 19-year-old college student and avid gamer. Based on his demographics, which of the following games is Danny most likely to play regularly?

Accepted Answer

As a 19-year-old college student and avid gamer, Danny is likely to have more interest in complex and immersive gaming experiences such as World of Warcraft. A game like Café World or Bejeweled Blitz may be too simple for his tastes, and Mafia Wars may not be as popular among his demographic.

Question 18

Emma is a professional jewellery designer. Sometimes, she hosts giveaways on social networking websites that allow people to post only 256-character-long posts. In this scenario, what kind of social networking website is Emma most likely using?

Accepted Answer

Emma is most likely using a microblog, as it only allows 256-character-long posts. Social news sites, media sharing sites, and mommy blogs typically do not have such limitations on post length.

Question 19

Marina, a professional blogger, freelances for a hobby store. She regularly posts product reviews for the store. She also liaises with the marketing team to promote the store's latest products. What is Marina's blog an example of?

Accepted Answer

Marina's blog is a corporate blog as it is affiliated with a specific company (the hobby store) and serves as a promotional tool for the store's products.

Question 20

Which type of social media site allows users to post, read, rate, and comment on opinions about many different kinds of products and services?

Accepted Answer

Review sites, such as Yelp and TripAdvisor, allow users to post their opinions and ratings on various products and services. They are specifically designed for reviews and ratings, unlike microblogs (A), corporate blogs (C), and media sharing sites (D).

Quiz 19: Social Media and Promotion

Ramona is a food enthusiast and an avid blogger. She often travels to different parts of the country to discover exotic foods and writes about them in her food blog. She also loves to share her discoveries with other food enthusiasts. What is Ramona's blog an example of?

A movie studio wants to give fans a sneak peek of the trailer for an upcoming film. Which of the following would be the best platform for the studio to use?

Anu is a frequent Foursquare user; she enjoys earning badges and special statuses. What are these rewards based on?

What are YouTube, Flickr, and Snapchat all examples of?

Of the following, who is most likely to be a LinkedIn user?

What can much of the growth in social news sites be attributed to?

What allows users to decide which content is promoted on a given website by voting that content up or down?

How do social bookmarking sites such as Delicious and StumbleUpon differ from social news sites such as Reddit and Digg?

Noah is a budding photographer who is proud of his work. He wants to share his photos with others online. Which of the following is Noah most likely to use to share his photos?

Which of the following is the best description of a podcast?

Which of the following best describes location-based social networking sites?

Which of the following can review websites such as Yelp NOT do?

Which of the following games is probably the most appropriate for marketing and advertising?

100 Miles is a community website where users can share their travel-related videos with other users. They can also like the videos shared by other users. The visibility of a video depends on the number of "likes" it gets. In the given scenario, what kind of site is 100 Miles?

What is the largest social network for gaming by far?

Which of the following best describes location-based social networking sites?

Danny is a 19-year-old college student and avid gamer. Based on his demographics, which of the following games is Danny most likely to play regularly?

Emma is a professional jewellery designer. Sometimes, she hosts giveaways on social networking websites that allow people to post only 256-character-long posts. In this scenario, what kind of social networking website is Emma most likely using?

Marina, a professional blogger, freelances for a hobby store. She regularly posts product reviews for the store. She also liaises with the marketing team to promote the store's latest products. What is Marina's blog an example of?

Which type of social media site allows users to post, read, rate, and comment on opinions about many different kinds of products and services?