Which of the following best describes a sales orientation?
A)Consumers can be convinced to buy goods or services even though they do not need them.
B)Sales-oriented firms understand the needs and wants of the marketplace.
C)Sales-oriented firms give maximum emphasis to society's long-term best interests.
D)Intermediaries are encouraged to push manufacturers' products aggressively.

Question

Quizplus · Accepted Answer

A sales orientation often focuses on pushing products aggressively through intermediaries such as wholesalers and retailers. The ultimate goal is to increase sales and revenue, rather than necessarily understanding or meeting the needs of the marketplace. The emphasis is on persuading consumers to buy products, even if they may not necessarily need them. There may not be much consideration given to the long-term best interests of society as a whole.

Which of the Following Best Describes a Sales Orientation