What does the term marketing refer to?
A)new product concepts and improvements
B)selling
C)advertising and promotional activities
D)understanding and focusing on customer needs

Question

Quizplus · Accepted Answer

Marketing refers to understanding and focusing on customer needs, which includes researching, identifying, and satisfying customer needs through various strategies such as product development, pricing, distribution, and promotion. While elements of selling, advertising, and product improvements may be involved in marketing, they are not the sole focus of the overall concept of marketing.

What Does the Term Marketing Refer To