The shift from Corporate Planning to Strategy Making implies
A)from the sources of profit outside the firm to the sources of profit within the firm.
B)to the resource-based view of the firm.
C)both a and b.
D)from the structure-based approach to the value-added perspective.

Question

Quizplus · Accepted Answer

The shift from Corporate Planning to Strategy Making involves both a move towards focusing on the sources of profit within the firm (resource-based view of the firm) and a shift away from a structure-based approach towards a value-added perspective. Thus, both options A and B are correct, making C the best choice.

The Shift from Corporate Planning to Strategy Making Implies