Question 1

Which of the following is an example of consumer misbehaviour?

Accepted Answer

Fraud is an example of consumer misbehavior as it involves deceptive and illegal practices such as lying, forging documents, and stealing. Compulsive consumption, eating disorders, and binge drinking are problematic behaviors, but they do not necessarily involve illegal actions or deceit.

Question 2

Ashley has been waiting for 20 days for a parcel to arrive from her favourite online merchant. The parcel was to be delivered three days after her purchase but the retailer had a problem fulfilling her order due to low inventory levels. Eventually she'd had enough, cancelled her order, and wrote nasty reviews about the retailer on her social media pages. What motivation of consumer misbehaviour does this exhibit?

Accepted Answer

Ashley was motivated by provocative situational factors, as the delay and poor service led her to react negatively.

Question 3

Many consumers illegally download music and movies from the Internet because they perceive a low risk of getting caught. Which motivation of misbehaviour is this an example to?

Accepted Answer

This is an example of opportunism, where the individual takes advantage of a perceived opportunity to engage in illegal behavior without fear of consequences.

Question 4

Bart likes to paint moustaches on the faces of people in advertisements. He also changes the words in the ads to something bad. He recently saw a McDonalds poster ad on the street and strategically placed letters "EAT?" after the McDonald's arch. Which of the following describes Bart's behaviour?

Accepted Answer

Bart's behaviour can be classified as culture jamming, which involves a form of protest against mainstream advertising and consumerism by altering or manipulating ads with the aim of changing their intended message or challenging their values. Bart's actions involve subverting the meaning of the original message and using it to promote his own agenda or critique the brand, which is a common tactic in culture jamming. Identity theft, dysfunctional marketing behaviour, and road rage do not accurately describe Bart's behaviour in this scenario.

Question 5

Which concept do sociologists use to explain why groups of people replace one set of acceptable norms with another set that others view as unacceptable?

Accepted Answer

Sociologists use the concept of differential association to explain why groups of people may replace one set of acceptable norms with another set that others view as unacceptable. Differential association refers to the idea that people learn deviant behavior from the groups they associate with, and that exposure to certain subcultures or environments may increase the likelihood of adopting deviant norms or values.

Question 6

Which of the following is NOT a major issue regarding the misuse of an automobile?

Accepted Answer

Dysfunctional driving is not a commonly recognized term in the context of automobile misuse. The other three options are all major issues in terms of the misuse of automobiles. Aggressive driving can lead to collisions and road rage incidents, drunk driving can result in serious accidents and fatalities, and cellphone use in cars can be very distracting for drivers and increase the risk of accidents.

Question 7

Myrna hates big business. She thinks it feeds consumers' hedonistic desires, pollutes the earth, and makes excessive profits. At the G20 Summit in Toronto she threw rocks through several retailers' windows in an upscale retail neighbourhood in the middle of the night. She did this as a form of revenge against big companies. Which motivation of misbehaviour best describes Myrna's behaviour?

Accepted Answer

Myrna's behaviour is best described as a result of pathological socialization, as she has developed a negative view of big business and is acting out in a misguided attempt to seek revenge against these companies.

Question 8

Will was stuck behind a slow driver on the interstate. He started tailgating her very closely, and when he had the chance, he swerved into the right lane and sped around her. As he passed by, he shouted obscenities at her and was shaking his fist in the air. Then he floored it and swerved in and out of lanes to get around other cars. Which type of behaviour did Will exhibit?

Accepted Answer

Will exhibited road rage by tailgating, swerving, speeding, shouting obscenities, and shaking his fist in the air. This behavior is aggressive and dangerous and can lead to accidents and injuries on the road.

Question 9

Which of the following is NOT a major issue considered with teleological evaluations?

Accepted Answer

Teleological evaluations focus on the consequences of actions and the impact on stakeholders, the probability of those consequences occurring, and the desirability of those consequences. The perception of how others would act in the situation is not typically considered a major issue in teleological evaluations. It may be considered in other ethical frameworks such as deontological or virtue ethics.

Question 10

John has been caught three times stealing things from a local Walmart. He admitted to police that he has stolen over $5,000 from the store, but when asked why he did it he said it was a compulsion. What would suggest that this is a case of kleptomania?

Accepted Answer

The rationale behind the theft, specifically the claim of a compulsion, is a symptom of kleptomania. The other factors (amount stolen, target of theft, and number of times it occurred) could also be present in cases of stealing, but they do not necessarily indicate kleptomania.

Question 11

Which type of evaluation focuses on the consequences of behaviours and the individual's assessment of those consequences?

Accepted Answer

Teleological evaluation focuses on the consequences of behaviours and the individual's assessment of those consequences. Ontological evaluation focuses on the true nature of reality. Deontological evaluation focuses on adherence to moral rules and duties. Relativistic evaluation focuses on cultural or subjective beliefs and values.

Question 12

Pierre illegally downloads a lot of music from the Internet but feels that it is socially acceptable to do so. What kind of value does the music hold for Pierre?

Accepted Answer

The answer of Pierre illegally downloads a lot of music...

Question 13

What is the term for sending naked pictures of oneself via a cellphone to someone else?

Accepted Answer

Sexting specifically refers to the act of sending sexually explicit photos or messages via mobile phones or other electronic devices. The other options are not commonly used terms.

Question 14

Anun bought a television but while setting it up he accidently dropped it. Because it no longer worked, he decided to take it back to the store and tell them that it was broken when he took it out of the box. What is the term for this type of behaviour?

Accepted Answer

Anun is engaging in illegitimate complaining by falsely claiming that the television was already broken when he took it out of the box. This is a form of fraud and can harm the reputation and profits of the store.

Question 15

Which of the following is a state that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals?

Accepted Answer

Anomie is the state of normlessness that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals. Deviance refers to behaviour that violates societal norms, but does not necessarily involve a disconnect between goals and capabilities. Misbehaviour and problem behaviour are more general terms that do not specifically refer to the disconnect between goals and capabilities.

Question 16

What is the difference between consumer misbehaviour and consumer problem behaviour?

Accepted Answer

Consumer misbehaviour is a deliberate act that is harmful to another party in an exchange process, whereas consumer problem behaviour is a behaviour that is seemingly outside of a consumer's control, such as complaining or returning a faulty product. The distinction between the two lies in the intention behind the behaviour. Consumer misbehaviour is intentional and may be motivated by factors such as revenge or frustration, while consumer problem behaviour is a natural consequence of a consumer encountering a problem or issue with a product or service.

Question 17

Sarah and her friends think it is fun to write bad, usually untrue, things about other kids in their school and post them on online social networks. They even post pictures on the Internet of some kids without their knowledge and write bad things about them. What is this an example of?

Accepted Answer

This is an example of cyberbullying, which is defined as the use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature. The act of posting untrue and insulting content about others on social media is a form of cyberbullying.

Question 18

Martin and his friends like to drink a lot at football games. They are often verbally abusive to others and are loud and obnoxious, usually yelling profanities at the referees and players. Once they even got in a fight with other spectators. Which of the following describes this type of behaviour?

Accepted Answer

This type of behaviour is considered dysfunctional fan behaviour because it disrupts the overall experience for other spectators and can be harmful.

Question 19

Which of the following is NOT a category of abusive consumers?

Accepted Answer

Uncooperative customers are not a category of abusive consumers.

Question 20

Which of the following is an extreme manifestation of aggressive driving?

Accepted Answer

Road rage is an extreme manifestation of aggressive driving, where the driver's behavior becomes violent, leading to verbal or physical attacks on other drivers or vehicles. Dysfunctional driving refers to impaired driving due to physical or mental impairments, while binge driving and compulsive driving are not recognized terms in the field of driving behavior.

Quiz 16: Marketing Ethics and Consumer Misbehaviour