Switching in a consumer behaviour context refers to the times when a consumer chooses a competing choice, rather than the previously purchased choice, on the next purchase occasion.

Question

Quizplus · Accepted Answer

Switching is exactly what is defined in the context of consumer behavior in the statement, where a consumer opts for a substitute/alternative product rather than sticking to their previous/present choice when making a purchase.

Switching in a Consumer Behaviour Context Refers to the Times