Opportunity switching costs involve lost time and effort.
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Q21: Switching in a consumer behavior context refers
Q28: Competitive intensity refers to the resources allocated
Q30: Switching costs are the costs associated with
Q33: Under conditions of high competitive intensity and
Q34: The amount of competition and the competitive
Q37: Market share is the portion of resources
Q38: Consumer consistency means that a consumer will
Q39: When competitive intensity is low but switching
Q40: The main concern with negative WOM for
Q60: A loyalty card/program is a device that
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