Which term refers to a tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions?
A) impulsivity
B) consumer self-regulation
C) utilitarianism
D) consumer state-orientation

Question

Quizplus · Accepted Answer

Consumer self-regulation refers to the ability of consumers to control and inhibit outside influences from interfering with their shopping intentions. It is a part of self-control and is important in the consumer decision-making process. Impulsivity refers to a lack of self-control and the tendency to make quick, unplanned purchases. Utilitarianism refers to the desire to maximize the usefulness or practicality of a product or service. Consumer state-orientation refers to an individual's overall disposition towards shopping, which can vary from being highly engaged to disinterested.

Which Term Refers to a Tendency for Consumers to Inhibit