Which term refers to the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities?
A) retail impression
B) retail reality
C) retail functionality
D) retail personality

Question

Quizplus · Accepted Answer

Retail personality refers to the way a retail store is perceived by shoppers based on a combination of functional (i.e. layout, merchandise assortment) and affective (i.e. emotions, feelings) qualities. It encompasses the overall image, atmosphere, and brand identity of the store in the minds of consumers.

Which Term Refers to the Way a Retail Store Is