Which personality trait represents how sensitive a consumer is to immediate rewards?
A) compulsivity
B) impulsivity
C) susceptibility
D) sensitivity

Question

Quizplus · Accepted Answer

Impulsivity represents how sensitive a consumer is to immediate rewards. Compulsivity refers to the degree of control a consumer has over their own behavior, susceptibility refers to how easily a consumer is influenced by others, and sensitivity refers to how emotional a consumer is.

Which Personality Trait Represents How Sensitive a Consumer Is to Immediate