What is demonstrated when a consumer goes to the grocery store to purchase items on her shopping list and picks up items that she did not have on her list but remembered her family needed when she saw them?
A) impulsive behaviour
B) unplanned behaviour
C) action-oriented behaviour
D) situational behaviour

Question

Quizplus · Accepted Answer

When the consumer picks up items that were not on her list but were remembered, it is an unplanned behaviour as the items were not part of the original plan. This behaviour can also be seen as a result of situational factors or needs, but option B best describes the situation. Option A does not fully capture the consumer's behaviour as impulsive behaviour would imply a lack of control, whereas the consumer is making a conscious decision to purchase additional items. Option C is not an appropriate description as action-oriented behaviour refers to deliberate efforts to achieve goals, which may not be the case in this scenario.

What Is Demonstrated When a Consumer Goes to the Grocery