Which of the following is NOT a category of consumers identified in the diffusion process?
A) nonadopters
B) early adopters
C) innovators
D) late majority

Name: Which of the following is NOT a category of consumers identified in the diffusion process? A) nonadopters B) early adopters C) innovators D) late majority
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Question

Quizplus · Accepted Answer

Nonadopters are not considered a category in the diffusion process, which typically includes innovators, early adopters, early majority, late majority, and laggards.

Which of the Following Is NOT a Category of Consumers