Which term refers to a consumer who is hired by another to provide input into a purchase decision?
A) opinion leader
B) product adopter
C) market maven
D) surrogate consumer

Question

Quizplus · Accepted Answer

A surrogate consumer refers to a consumer who is hired by another person to provide input or make a purchase decision on their behalf. This may happen in situations where the actual consumer lacks the expertise, knowledge or experience to make a certain purchase decision.

Which Term Refers to a Consumer Who Is Hired by Another