What term refers to the degree to which a consumer is sensitive to changes in some product characteristic?
A) elasticity
B) differentiation
C) segmentation
D) positioning

Question

Quizplus · Accepted Answer

Elasticity refers to the degree to which a consumer is sensitive to changes in some product characteristic, such as price or quality. It measures the responsiveness of consumer demand for a product to changes in these factors.

What Term Refers to the Degree to Which a Consumer