Which of the following separates a market into groups based on the different demand curves associated with each group?
A) market zoning
B) market augmentation
C) market positioning
D) market segmentation

Question

Quizplus · Accepted Answer

Market segmentation separates a market into groups based on various factors such as demographics, behavior, needs, and preferences. Each group or segment has different demand curves associated with them. This helps the marketers to tailor their marketing strategies and messages to meet the specific needs and wants of each segment, thereby increasing the effectiveness of their marketing efforts.

Which of the Following Separates a Market into Groups Based