Question 1

What is Aristotle's golden mean?

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Question 2

Explain the problem with conflict of interest that Washington Post reporters have when they cover Amazon.com founder Jeff Bezos.

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Question 3

Reporters covering the Sago Mine disaster ran into trouble in part because they were not careful enough in finding out who was providing information to them.

Accepted Answer

Reporters were relying on information provided by the Coal Company without independently verifying it or seeking information from other sources, leading to errors in reporting.

Question 4

The Portland Press Herald editor felt he should apologize for running a photo in his paper of the local observance of the end of the Muslim holy month of Ramadan on September 11.

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Question 5

Magazines often warn prospective advertisers when they might be publishing content that would reflect negatively on the advertisers' products.

Accepted Answer

Magazines often have editorial guidelines and policies that aim to avoid publishing content that could harm their advertisers' products or brands. It's common for magazines to provide advertisers with advance notice when potentially sensitive content will be published, so they can decide whether to withdraw their ads or make any necessary adjustments. This helps to maintain a positive relationship between the magazine and its advertisers and can prevent any potential conflicts of interest.

Question 6

Major advertisers pulled their sponsorship of Rush Limbaugh's radio show after he called a law student and birth control advocate a "slut" over the air.

Accepted Answer

This statement is true. In 2012, major advertisers, including Sleep Number, Quicken Loans, and ProFlowers, pulled their sponsorship of Rush Limbaugh's radio show after he called a law student and birth control advocate a "slut" on air.

Question 7

Newspapers and magazines can keep sensationalistic stories out of the news by refusing to cover them.

Accepted Answer

Newspapers and magazines have editorial control over what they publish, allowing them to choose not to cover sensationalistic stories if they decide they do not align with their journalistic standards or editorial policies.

Question 8

List two reasons a journalistic code of ethics might be ineffective.

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Question 9

An example of a conflict of interest issue is when a media company buys a sports team and then reports on that team.

Accepted Answer

The media company owning a sports team creates a conflict of interest as they may not report on the team objectively, as they may be biased in favor of their own team.

Question 10

What are the three central principles of the Society of Professional Journalists' code of ethics?

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Question 11

What is John Rawls's veil of ignorance?

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Question 12

List at least one of the functions of a news organization's ombudsman.

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Question 13

What is the principle of utility?

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Question 14

What are the three steps of Sissela Bok's model for ethical decision-making?

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Question 15

Having a code of ethics will protect the news organization from charges of misconduct.

Accepted Answer

A code of ethics can guide behavior and decision-making, but it does not guarantee protection from charges of misconduct, as violations can still occur.

Question 16

What is Kant's categorical imperative?

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Question 17

The Advertising Council was formed during World War II in response to charges of unethical advertising behavior.

Accepted Answer

The Advertising Council, also known as Ad Council, was created in 1942 during World War II to promote patriotic messages and support the war effort. Its mission was to use advertising as a tool for social good and address important issues such as public health and safety, education, and community well-being. Its formation was not a response to charges of unethical behavior in advertising.

Question 18

Competition from the Internet and cable news channels can push newsmagazines and newspapers into carrying more sensationalistic news and photos.

Accepted Answer

Competition from the Internet and cable news channels creates a need for traditional news outlets to capture attention and retain readers/viewers, which may lead to them carrying more sensationalistic news and photos.

Question 19

The Public Relations Society of America's Statement of Professional Values says that PR professionals should be willing to say whatever is necessary to the media to protect their clients' reputations.

Accepted Answer

The Public Relations Society of America's Statement of Professional Values actually states that PR professionals should be honest and transparent in their communication with the media and the public, while also advocating for their clients. This includes providing accurate information and correcting any misinformation. Protecting their clients' reputations should be done in an ethical and truthful manner.

Question 20

What is the difference between morals and ethics?

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Quiz 14: Media Ethics: Truthfulness, Fairness, and Standards of Decency