A broad-scope market strategy:
A) focuses on producing customized products.
B) provides substantial protection against competitors.
C) is used to reduce market uncertainty.
D) is based primarily on product quality.

Question

A broad-scope market strategy: 
A) focuses on producing customized products.
B) provides substantial protection against competitors.
C) is used to reduce market uncertainty.
D) is based primarily on product quality.

Quizplus · Accepted Answer

A broad-scope market strategy focuses on targeting a large and diverse customer base, which can help reduce market uncertainty by minimizing dependence on a narrow segment of customers or markets. It does not necessarily involve producing customized products or providing substantial protection against competitors, but it may result in a high product quality as a means of satisfying a broad range of customer needs.

A Broad-Scope Market Strategy