Offering a small product range to a small number of customer groups is:
A) a narrow-scope strategy.
B) an imitation strategy.
C) a broad-scope strategy.
D) a way of reducing market uncertainties.

Question

Offering a small product range to a small number of customer groups is: 
A) a narrow-scope strategy.
B) an imitation strategy.
C) a broad-scope strategy.
D) a way of reducing market uncertainties.

Quizplus · Accepted Answer

Offering a small product range to a small number of customer groups is a narrow-scope strategy. This approach focuses on targeting a specific segment of the market and tailoring products and services to meet their specific needs. This helps to reduce market uncertainties by providing a clear direction for the company's marketing efforts. It also allows the company to develop a strong brand identity within its chosen market segment.

Offering a Small Product Range to a Small Number of Customer