A membership club should benchmark its customer service against comparable-sized clubs located in the same geographic region.

Question

Quizplus · Accepted Answer

Benchmarking is the process of comparing one's performance metrics with industry standards or similar businesses. In this case, a membership club should compare its customer service with similar-sized clubs in its geographical area to get a realistic understanding of its performance and potential areas of improvement.

A Membership Club Should Benchmark Its Customer Service Against Comparable-Sized