A retailer should develop its retail categories independent of well-known and respected secondary sources.

Question

Quizplus · Accepted Answer

Retailers may use secondary sources such as market research reports, industry publications, and data from trade associations to inform their retail category development. These sources can provide valuable insights into consumer trends, competitor activity, and market opportunities. It is important, however, for retailers to complement these secondary sources with their own analysis and expertise to ensure that their retail categories align with their unique brand proposition and customer base.

A Retailer Should Develop Its Retail Categories Independent of Well-Known