The use of mystery shoppers to evaluate a retailer's sales force is an example of a ________.
A) disguised, horizontal retail audit
B) disguised, vertical retail audit
C) nondisguised, horizontal retail audit
D) nondisguised, vertical retail audit

Question

Quizplus · Accepted Answer

The use of mystery shoppers to evaluate a retailer's sales force is an example of a disguised, vertical retail audit. This method involves evaluating a specific aspect of the retail business, such as the sales force, through disguised means, such as using mystery shoppers to provide an objective evaluation. The evaluation is vertical because it focuses on a specific aspect of the retail business.

The Use of Mystery Shoppers to Evaluate a Retailer's Sales