In category management,a grouping of products is viewed as a ________.
A) boutique
B) strategic business unit
C) functional unit
D) vendor responsibility unit

Question

Quizplus · Accepted Answer

A strategic business unit (SBU) is a grouping of products or services that a company offers within a larger product line or category. In category management, SBUs are used to analyze and manage different products within a category, based on factors such as sales performance, market trends, and customer demand. This allows companies to develop targeted strategies for each SBU, such as pricing, promotion, and product development, to maximize profitability and growth. Therefore, option B is the best choice for this question.

In Category Management,a Grouping of Products Is Viewed as a ________