A significant disadvantage to the use of rationalized retailing is the ________.
A) high operating costs associated with standardization
B) poor possible fit with consumer preferences in all geographic markets
C) loss of quantity discounts through volume purchasing
D) need for more personnel due to decentralized decisions

Question

Quizplus · Accepted Answer

Rationalized retailing emphasizes standardization and uniformity in operations, which can lead to a lack of flexibility to adapt to local consumer preferences. This can result in a poor fit with consumer preferences in certain geographic markets, which can be a significant disadvantage. Option A is not necessarily true, as standardization can also result in cost savings and efficiencies. Option C is not directly related to rationalized retailing, and option D may not be true as decentralized decision-making can actually lead to fewer personnel in some cases.

A Significant Disadvantage to the Use of Rationalized Retailing Is