An example of external secondary data is ________.
A) a new market research study conducted by an independent market research company
B) a new market research study conducted by the firm's market research department
C) company-based inventory records
D) annual reports of competitors

Question

Quizplus · Accepted Answer

Annual reports of competitors are external secondary data because they are published by organizations other than the firm conducting the research. Option A is incorrect because although the study is conducted by an independent company, it is still commissioned by the firm and is therefore internal secondary data. Option B is also incorrect because the market research department is a part of the firm conducting the research, making the data internal. Option C refers to company-specific data and not external data.

An Example of External Secondary Data Is ________