An example of nonsystematic research in retailing,relating to the effect of a price rise on projected sales,is ________.
A) evaluating sales of sweaters at different price levels in prior years
B) developing an educated "guess" as to demand for sweaters based on current weather conditions
C) interviewing consumers to determine their probability of purchasing sweaters at different prices
D) experimentation with different price levels in matched-pairs of stores

Question

Quizplus · Accepted Answer

Developing an educated "guess" based on current weather conditions is an example of nonsystematic research since it relies on subjective opinions and assumptions rather than systematic data collection and analysis. The other options involve more systematic approaches such as evaluating sales records, conducting consumer interviews, or experimentation with matched pairs of stores.

An Example of Nonsystematic Research in Retailing,relating to the Effect