Marketing research in retailing involves ________.
A) primary data collection and analysis
B) secondary data collection and analysis
C) the collection and analysis of information relating to specific issues or problems facing a retailer
D) the gathering, storing, and retrieval of data in an orderly manner

Question

Quizplus · Accepted Answer

Marketing research in retailing specifically involves the collection and analysis of information relating to specific issues or problems facing a retailer. While primary and secondary data collection and analysis are important components of the research process, they are not unique to retailing and can be applied in other industries as well. The gathering, storing, and retrieval of data is also important, but this is more related to the process of data management rather than marketing research specifically. Therefore, option C is the best choice.

Marketing Research in Retailing Involves ________